Our Values
Our philosophy is simple— one size fits no one. Everything we do is centered around you as an individual. We care about how our product affects your hair, your body, and the environment we all inhabit.
Clean Beauty
Our formulas are both effective and compatible. We combine carefully selected ingredients to ensure our care products are good for your hair, skin, body and the environment. Each product is specially blended for you, with a formula that is 100% vegan and animal-friendly, and contains ingredients that are up to 100%* natural in origin. All products are made in Germany and bottled in sustainable, recycled bottles. What makes Yours Truly tick is both the ingredients we choose and the ingredients we choose not to use.
*Depending on the final formula
Proven standards
Professional expertise is at the heart of everything we do. We've involved hair care professionals throughout the development process so you can enjoy luxurious salon quality at home. We work with a team of the best stylists from across Germany who help us develop and test every possible active ingredient complex. All variables, from the basic ingredients and fragrance components to the results on the hair, have been rigorously tested. Each basic formula has been used and tested on hundreds of clients in top salons.
Sustainability
The only thing we care about as much as the health of your hair is the impact on the environment. It's time to rethink - with every business decision we make, we consider the big picture. That's why we use only recycled and recyclable plastic, FSC cardboard and glass in our packaging process. All of our products are made to order, which creates less waste and minimizes our carbon footprint. However, we are far from finished. We are constantly working on improvements and using innovations and environmentally friendly processes for a sustainable future. Join us on our journey to better, more responsible hair care.
