Yours Truly
Clarity that performs.
The market is crowded. Assortments get bigger. Selling gets harder. Yours Truly goes the opposite way.
The Opportunity
Professional-only by design
Created to win in salons, not in open
retail. Credible at the chair and on the salon shelf.
Protected channel, protected value
Traceable product code system,
protection of authorized distribution, pricing integrity in-market.
Premium performance at accessible pricing
Strong sell-through, repeat
purchases, healthy partner economics.
A range built to scale
24 essentials replace over-assortment. That reduces training complexity, speeds up salon onboarding, and makes retail recommendations easier. One clear 4-step logic your market learns quickly and applies consistently.
You are not building alone: education, sampling concepts and tailored marketing programs support your market entry.
Exclusivity is a promise. We keep it.
Yours Truly is created by Wild Beauty GmbH: family-owned since 1994, led by the second generation and built on long-term partnerships.
